The RallyON! conference had grown significantly over the years and the event production needed to be leveled up as well. The goal was to stick with the circle graphic that had been used previously and utilize the signature Rally red that was key to the brand.
Working alongside another designer and the event coordination team, we came up with an identity that evolved the previous branding and expanded the color palette to allow us to color code each of the different tracks while still being a cohesive experience.
We developed a full brand identity, website design, event graphics, and marketing collateral that significantly up leveled the conference, improving user registrations and contributed to a unique, immersive experience for the attendees.